gunn & davis performance

For Gunn & Davis Performance, the creation of their logo was a meticulous journey, reflecting their commitment to excellence in UTV, ATV, and MX resale, as well as their builds and service offerings. From the outset, the goal was clear: to craft a visual identity that captured the essence of their brand while remaining versatile enough to adorn various mediums, from digital platforms to physical merchandise.

I started this project with a keen focus on striking the perfect balance between simplicity and edge. They understood that the logo needed to make a bold statement, yet also possess a timeless quality that would ensure longevity in an ever-evolving market. Countless iterations were explored, each one meticulously honed to ensure it resonated with Gunn & Davis Performance's ethos.

Central to the design narrative was the incorporation of the company's motto, "Cool people, dope shit." This mantra encapsulated the spirit of Gunn & Davis Performance, embodying their passion for delivering top-notch products and services to their clients. However, I also recognized the importance of creating a more universally appealing version ("pg") to broaden the logo's reach without diluting its essence.

As the design evolved, additional branding elements were considered to further enhance Gunn & Davis Performance's visual identity. Among these was the creation of a sticker design—a playful yet impactful addition that not only expanded their brand with a sense of fun but also served as a potent tool for increasing brand visibility.