life is beautiful

Life Is Beautiful is an annual art and music festival held in Las Vegas, Nevada, each September. Promotional materials for the event prominently feature headliners to appeal to the target audience. With its vibrant and lively atmosphere, the festival's branding reflects its upbeat nature. A bright color palette was selected to establish cohesion across various collateral while maintaining a sense of diversity. The "Life Is Beautiful" text and script were meticulously handcrafted to infuse the branding with a playful and lively spirit.