mccall investments

For this branding project I began by conducting thorough research into the company's values, target audience, and industry standards.With a clear understanding of the client's requirements, I embarked on creating a design that would effectively represent McCall Investments' commitment to property and investment opportunities. The challenge was to capture the essence of the business while ensuring the design remained sleek and minimalist.

To achieve this, I explored various concepts, experimenting with different visual elements and typography. Incorporating a house silhouette was a natural choice to symbolize the real estate aspect of the business. However, it was essential to integrate this element seamlessly with the company initials to create a cohesive and memorable logo.

After several iterations and feedback sessions with the client, we arrived at the final design. The house silhouette was elegantly fused with the initials, creating a harmonious and balanced composition. The clean lines and minimalist aesthetic reflected McCall Investments' professional and forward-thinking approach.