General branded assets

In my role, I played a part in the development of marketing assets aimed at enhancing Dutch Bros' brand visibility and connection with our audience. Some of my favorite projects included the creation of monthly printed stickers, designed to encapsulate the essence of Dutch Bros' vibrant culture and values. These stickers served not only as eye-catching accessories but also as powerful brand ambassadors by spreading our message. I also created a ton of assets for socials, everything from Instagram posts and stories, to emails and Google ads.

Additionally, I also played a role in the design and implementation of digital stickers for our mobile app, leveraging technology to engage our tech-savvy audience in a fun and interactive way. These digital stickers not only added a playful element to our users' interaction with our app, but also reinforced our brand identity in the digital sphere.

I also took on the challenge of crafting a new pocket menu, curating the visuals to deliver a concise yet impactful representation of our offerings. This pocket menu, slated for distribution to over 800 shops, serves as a convenient reference for customers while also acting as a potent marketing tool.